OUR STORY

Nathan Goldberg, a second-generation owner and President of Specialized, is a graduate of The University of Arizona with an MBA from Arizona State University. He is responsible for the daily operations of Specialized as well as the vision, mission and direction of the organization. Nathan applies his marketing knowledge, technology background and his experience running Specialized to his customer’s organizations. Nathan loves consulting with other business owners to leverage people, technology and products to build more efficient and effective organizations. In his free time, he enjoys spending time with his wife and 3 children, attending sporting events and driving around pretty much any type of car, though the faster the better.

Alex Jones began her career in the print and promotional industry in Salt Lake City, UT as a branded apparel specialist and quickly worked her way to being the Director of Fulfillment Services. When Alex joined our team at Specialized, she brought her knowledge of apparel, promotional products and fulfillment together to be our expert on kits consisting of products from all of our product categories. As  Director of Special Projects, she worked on company-wide initiatives like a software migration and a company rebrand. Now, Alex serves as our Vice President of Operations where she tries to make our team and processes more efficient and provide a better customer experience for our clients. She is hyper focused on culture, and she’s always working on ways to improve Specialized’s culture even more! Alex also recently obtained her Master of Business Administration from the W. P. Carey School of Business at Arizona State University.

When Alex isn’t in her office at Specialized, she can be found spending with her family—more specifically her 7 (and counting) nieces and nephews. Alex enjoys going to concerts (Backstreet Boys forever!), playing tennis and cheering for her alma mater (Southern Utah University) whenever possible. Alex makes a special point to make it back to her hometown every year for SUU’s homecoming celebration. She loves to travel and experienced one of her bucket list trips in 2022: Greece!

Andrew Van Ella joined Specialized with two decades of experience pioneering sales in Human Capital Management. He began by establishing a renowned background screening business and sold it in 2007. Andrew initiated the first Applicant Tracking System integration in the background screening industry. He has worked with global brands like LinkedIn and Groupon where he focused on branding and employee engagement. Andrew has been a catalyst for innovation in HCM & managed enterprise accounts for Fortune 500/1000 firms globally. His journey reflects a commitment to excellence and driving forward-thinking solutions to meet the evolving needs of businesses in the digital age.

Andrew is a proud girl dad and former USA Hockey Level 4 coach and player. He is a passionate traveler having explored five continents. As a Las Vegas resident, he loves outdoor adventures in Red Rock Canyon or mountain biking in nearby Utah. Andrew is a published poet who battles writer’s block daily!

Melynda Minor comes to Specialized Office Systems as an accomplished salesperson with over 20 years of experience. Melynda prides herself on building an advisor relationship with her clients, so she can provide innovative and effective solutions to their challenges. She has been awarded a “Circle of Excellence” trip due to her selling performance, and she is known for going the extra mile!

When Melynda is not servicing her clients, she can be found enjoying time with her family (including 4 teenage daughters—wow!), deep sea fishing in the Caribbean or making some of her famous Slow Cooker Lasagna. Melynda is passionate about music and has been to several major concerts including: Luke Bryan, Celine Dion, Jason Derulo and Drake.