A lot in the world has changed since we opened our doors in 1985, and the value that we bring to our clients has evolved in a big way. What started as a company made to serve central Arizona’s medical community with the highest quality forms, folders and filing system has now evolved into who we are today. Specialized focuses on providing innovative solutions that help our customers achieve their goals. For us, it’s not about the products, it’s about how we leverage our products, experience, people, technology and resources to help you achieve your goals.
Our family owned and operated business creates unique solutions for our customers and we pride ourselves on being your trusted partner. With our marketing, operations, design and branding resources, we can help you develop programs to help you solve the biggest business challenges. From new customer acquisition to employee retention and engagement, we’ve executed programs of all shapes and sizes.
We pride ourselves on being honest, coherent and unified.
We hold ourselves accountable for our successes and even our failures.
We are committed to providing only the best for our customers.
We always combine our efforts to complete our responsibilities efficiently.
We hold ourselves to a higher standard as we believe in the integrity of our services.
We strive to always be open and honest when it comes to our business.
We ensure our core values are practiced day in and day out by our team of experts. We strive to be the best version of ourselves that we can be so that we can provide the best to our customers.
Nathan Goldberg, MBA
President & CEO
Nathan Goldberg, MBA
Nathan Goldberg, a second-generation owner and President of Specialized, is a graduate of The University of Arizona with an MBA from Arizona State University. He is responsible for the daily operations of Specialized as well as the vision, mission and direction of the organization. Nathan applies his marketing knowledge, technology background and his experience running Specialized to his customer’s organizations. Nathan loves consulting with other business owners to leverage people, technology and products to build more efficient and effective organizations. In his free time, he enjoys spending time with his wife and 3 children, attending sporting events and driving around pretty much any type of car, though the faster the better.
Director of Operations
Alex Jones began her career in the print and promotional industry in Salt Lake City, UT as a branded apparel specialist and quickly worked her way to being the Director of Fulfillment Services. When Alex joined our team at Specialized, she brought her knowledge of apparel, promotional products and fulfillment together to be our expert on kits consisting of products from all of our product categories. As Director of Special Projects, she worked on company-wide initiatives like a software migration and a company rebrand. Now, Alex serves as our Director of Operations where she tries to make our team and processes more efficient and provide a better customer experience for our clients. She is hyper focused on culture, and she’s always working on ways to improve Specialized’s culture even more! Alex is currently pursuing a Master of Business Administration at the W. P. Carey School of Business at Arizona State University.
When Alex isn’t in her office at Specialized, she can be found spending with her family—more specifically her 7 (and counting) nieces and nephews. Alex enjoys going to concerts (Backstreet Boys forever!), playing tennis and cheering for her alma mater (Southern Utah University) whenever possible. Alex makes a special point to make it back to her hometown every year for SUU’s homecoming celebration. She loves to travel and experienced one of her bucket list trips in 2022: Greece!
Vice President of Sales
Bob Enright is a recognized Sales & Marketing Leader with over 20 years of experience building company profitability and developing successful teams. Bob’s experience working with Fortune 500 companies lends itself to helping his clients identify and capitalize on key strategic opportunities, evolving in the marketplace. Being professionally trained in the latest sales/marketing techniques, Bob is uniquely positioned to create and deliver custom business solutions to his clients that include measurable results, so they’re able to calculate their ROMI. In his free time, Bob and his wife of 20+ years, are active in many charities and they love to travel. Their diverse adventures takes them from camping in travel trailers, to luxurious Turtle Island, Fiji. (his wife’s favorite) Bula Bula
Bruce Goldberg, MBA
Bruce Goldberg, MBA
In 1985, Bruce founded Specialized Office Systems on a foundation of outstanding customer service, quality products and seamless logistics. His three favorite things to do are: 1. Spending time with his family 2. Hiking the Grand Canyon (He’s hiked it 24 consecutive years and 29 times) 3. Helping his clients’ business thrive As the Founder/CEO of Specialized Office Systems, Bruce understands the challenges of businesses, so we have been able to build a team that can assist our clients in all areas of their marketing. If you would like to improve your client retention, client acquisition, trade show marketing, employee retention, or brand consistency, please contact Bruce.
Brad has been a member of the Specialized team since 1987 and in a leadership role for over 20 years. Brad has helped cultivate the talent, resources and behind-the-scenes procedures that have made us a market leader. Through his leadership, clients know they will work with passionate team members who share our clients’ best interests and need for results. Brad also manages accounts for prestigious clients with global brand recognition including Taco Bell and Pizza Hut, Vibrant Care, Sante and others. Brad has two grown children who live out of state. He became a first-time grandfather in 2018.
Melynda Minor comes to Specialized Office Systems as an accomplished salesperson with over 20 years of experience. Melynda prides herself on building an advisor relationship with her clients, so she can provide innovative and effective solutions to their challenges. She has been awarded a “Circle of Excellence” trip due to her selling performance, and she is known for going the extra mile!
When Melynda is not servicing her clients, she can be found enjoying time with her family (including 4 teenage daughters—wow!), deep sea fishing in the Caribbean or making some of her famous Slow Cooker Lasagna. Melynda is passionate about music and has been to several major concerts including: Luke Bryan, Celine Dion, Jason Derulo and Drake.
Melody Morris started her career in the print industry over 25 years ago as a college student selling catalogs. She is passionate about books, publishing and working with her clients. Melody prides herself on being the one-stop resource her clients need for their printing, publishing, promotional products and custom packaging.
Melody and her husband of 30 years live in Kansas, but she has not lost sight of her Oklahoma roots—or her accent. She enjoys taking in the countryside on motorcycle trips across the nation and spending time with her three daughters, son-in-law and four granddaughters. Melody is involved in her local church, enjoys gardening, and if she can’t be found in either of those places, she can be found SHOPPING!
Chris Naydock comes to Specialized with over 3 decades of sales & service experience. Prior to joining Specialized, Chris worked in the office products industry, where he furnished his large base of clients with office supplies and furniture, as well as printing and promotional products. He has a knack for forging long-term partnerships and is highly-focused on consistently delighting his valued clients. In Chris’ free time, you may find him paddleboarding down the Salt River or hiking in the Superstitions with friends. He also freely admits that he still plays with cars.
Marcy Sinatra has been in the promotional products industry for 19 years (and counting!). She started her career as an office assistant and quickly transition into a sales role. Marcy focuses on giving her clients the best customer experience she can by keeping them up to date at every turn, and she does it with a smile. Marcy has a sweet spot for apparel; she loves suggesting new and unique decoration techniques for her clients! When she’s not working, Marcy can be found spending time with her husband and rescued, torbie cat. Marcy says she often gets called Nancy because of her last name, but she finds it amusing and laughs it off. She enjoys traveling, football, sewing, games, dancing and movies—all-time favorite being Cinema Paradiso.
Sheryl has been in the promotional products industry for 12 years as an outside sales consultant. Her background in marketing, business management and customer service aide her in giving her clients the best experience possible. Sheryl enjoys being a collaborative partner; she works hard to understand her clients’ pain points and needs, so she can seamlessly develop ideas to meet their marketing goals. She especially loves finding products for golf tournaments. Sheryl loves to golf with her husband of over 30 years. She loves to go for walks and spend time at her lake house in Coeur d’Alene, Idaho. She and her husband have pet parakeets named Kiwi & Twinkie.
Patty Conklin comes to Specialized Office Systems after having worked for LOGO Expressions for 2 years. Prior to joining LOGO Expressions, Patty worked on the other side of the promotional products and branded apparel industry as a buyer where she sought out spirit wear for a local high school booster club. Patty has extensive experience with face to face and remote customer service. In her free time, you can find Patty enjoying her family and friends or walking her mini-English creamy doodle, Callie. She likes spending time at the beach and working out as well.
Rachel Mayers has more than 4 years of experience in the industry. Rachel went to school for graphic design, and she uses these skills to help her clients make their vision come to life. She specializes in table covers and other trade show products. Rachel can help with custom design ideas, sizes and large quantity orders. She loves to help her clients have the more eye-catching tradeshow booths! Rachel loves to spend time with her family and travel. Her favorite country to visit is Egypt, and she was amazed as she toured the inside of a pyramid and cruise along the Nile. Rachel loves her shepherd mix, Madi, that she rescued just over a year ago.