OUR STORY & TEAM

Since we opened our doors over 40 years ago, so many aspects of our company have changed. What started as a company made to serve central Arizona’s medical community with the highest quality forms, folders and filing system, has now evolved into who we are today.

We serve our customers across the world with innovative solutions that are uniquely designed to help them achieve their goals. Our value goes far beyond products. We combine experience, ingenuity, and resources to improve multiple areas of your business.

Our family owned and operated business has remained a trusted partner with our customers since the beginning. With our marketing, operations, design and branding tools, we are there to implement programs that help you solve your biggest business challenges. From new customer acquisition to employee retention and engagement, we’ve executed processes of all shapes and sizes.

Integrity

We take pride in being honest, coherent and unified.

Accountability

We hold ourselves accountable for
not only our successes,
but even our failures.

Commitment

We are committed to providing only the best for our customers.

Teamwork

We work together to complete our responsibilities efficiently.

Quality

We uphold a higher standard for ourselves because we believe in the integrity of our services.

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Transparency

We strive to always be open and upfront when it comes to our business.

Our core values guide our team daily. We are committed to continually improving ourselves to deliver the best possible service to our customers.

OUR TEAM

Nathan Goldberg, MBA

President & CEO

Nathan Goldberg, MBA

Nathan Goldberg, a second-generation owner and President of Specialized, is a graduate of The University of Arizona with an MBA from Arizona State University. He is responsible for the daily operations of Specialized as well as the vision, mission and direction of the organization. Nathan applies his marketing knowledge, technology background and his experience running Specialized to his customer’s organizations. Nathan loves consulting with other business owners to leverage people, technology and products to build more efficient and effective organizations. In his free time, he enjoys spending time with his wife and 3 children, attending sporting events and driving around pretty much any type of car, though the faster the better.

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Alex Jones

Vice President of Operations

Alex Jones

Alex Jones began her career in the print and promotional industry in Salt Lake City, UT as a branded apparel specialist and quickly worked her way to being the Director of Fulfillment Services. When Alex joined our team at Specialized, she brought her knowledge of apparel, promotional products and fulfillment together to be our expert on kits consisting of products from all of our product categories. As  Director of Special Projects, she worked on company-wide initiatives like a software migration and a company rebrand. Now, Alex serves as our Vice President of Operations where she tries to make our team and processes more efficient and provide a better customer experience for our clients. She is hyper focused on culture, and she’s always working on ways to improve Specialized’s culture even more! Alex also recently obtained her Master of Business Administration from the W. P. Carey School of Business at Arizona State University.

When Alex isn’t in her office at Specialized, she can be found spending with her family—more specifically her 7 (and counting) nieces and nephews. Alex enjoys going to concerts (Backstreet Boys forever!), playing tennis and cheering for her alma mater (Southern Utah University) whenever possible. Alex makes a special point to make it back to her hometown every year for SUU’s homecoming celebration. She loves to travel and experienced one of her bucket list trips in 2022: Greece!

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Bruce Goldberg, MBA

Founder

Bruce Goldberg, MBA

In 1985, Bruce founded Specialized Office Systems on a foundation of outstanding customer service, quality products and seamless logistics. His three favorite things to do are: 1. Spending time with his family 2. Hiking the Grand Canyon (He’s hiked it 24 consecutive years and 29 times) 3. Helping his clients’ business thrive As the Founder/CEO of Specialized Office Systems, Bruce understands the challenges of businesses, so we have been able to build a team that can assist our clients in all areas of their marketing. If you would like to improve your client retention, client acquisition, trade show marketing, employee retention, or brand consistency, please contact Bruce.

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Melynda Minor

Sales Consultant

Melynda Minor

Melynda Minor comes to Specialized Office Systems as an accomplished salesperson with over 20 years of experience. Melynda prides herself on building an advisor relationship with her clients, so she can provide innovative and effective solutions to their challenges. She has been awarded a “Circle of Excellence” trip due to her selling performance, and she is known for going the extra mile!

When Melynda is not servicing her clients, she can be found enjoying time with her family (including 4 teenage daughters—wow!), deep sea fishing in the Caribbean or making some of her famous Slow Cooker Lasagna. Melynda is passionate about music and has been to several major concerts including: Luke Bryan, Celine Dion, Jason Derulo and Drake.

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Melody Morris

Sales Consultant

Melody Morris

Melody started her career in print over 25 years ago.  Her passion was working with authors to produce their books and other print items, until she was introduced to the world of promotional products, custom packaging and branded apparel. Now she is enjoying the ability to offer her clientele everything needed to promote their books and their brand! She also works closely with the VA Medical Centers, helping them service our amazing veterans with their needs.

Melody and her husband of over 30 years enjoy traveling and spending time with their three daughters and their families, and loves cooking big family dinners. She is involved with her local church, enjoys gardening and if you can’t find her either of those places, she it out SHOPPING!

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Marcy Sinatra

Sales Consultant

Marcy Sinatra

Marcy Sinatra has been in the promotional products industry for 19 years (and counting!). She started her career as an office assistant and quickly transition into a sales role. Marcy focuses on giving her clients the best customer experience she can by keeping them up to date at every turn, and she does it with a smile. Marcy has a sweet spot for apparel; she loves suggesting new and unique decoration techniques for her clients! When she’s not working, Marcy can be found spending time with her husband and rescued, torbie cat. Marcy says she often gets called Nancy because of her last name, but she finds it amusing and laughs it off. She enjoys traveling, football, sewing, games, dancing and movies—all-time favorite being Cinema Paradiso.

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Patty Conklin

Sales Consultant

Patty Conklin

Patty Conklin comes to Specialized Office Systems after having worked for LOGO Expressions for 2 years. Prior to joining LOGO Expressions, Patty worked on the other side of the promotional products and branded apparel industry as a buyer where she sought out spirit wear for a local high school booster club. Patty has extensive experience with face to face and remote customer service. In her free time, you can find Patty enjoying her family and friends or walking her mini-English creamy doodle, Callie. She likes spending time at the beach and working out as well.

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